Detailed information on Opinion Monitoring
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We monitor around 200,000 weblogs and microblogs such as twitter with the support of a search engine

for Opinion Monitoring on your individual request

Media impact analyses based on our modular system offer a cohesive solution for the evaluation of your communications work

Classic media may disseminate and strengthen the image of a person, product or company but they are seldom the initial source of news, tending instead to act as multipliers of information. Rumours, talk and opinions increasingly originate on the Internet, in weblogs or online forums. Our Opinion Monitoring service tracks and analyses the development of issues and opinions in these new media, which

• enables timely and proactive management of communications processes
• offers a reliable warning system when critical developments arise
• identifies strengths and weaknesses of arguments and messages
• enables differentiated analyses of the development of your topics together with media impact analyses

For further information and an individual quote please contact our Robert Fekl
Deputy Media Analysis
Tel.: +49 30 203987-171